Abstract: As the leaders of cooperatives, the social capitals of directors have a significant impact on the development of cooperatives. By taking three typical cooperatives in Fujian as examples, the impact of directors’ social capitals on the business performance of cooperatives was preliminary explored in this paper. The result of the analysis showed that the lack of talents was an important reason for restricting the development of cooperatives. Therefore, the government should provide more investment and support to strengthen the education and training for talented people at all levels in rural areas; the directors of cooperatives should set up and strengthen their modern management idea and consciousness and also value particularly and reinforce their learning and accumulation of social capitals; the system standardization should be improved, thus to effectively promote the exertion and use of directors’ social capitals.