南靖县云水谣古镇旅游开发可持续发展对策

Sustainable Development Countermeasures on Ancient Town Tourism of Yunshuiyao Town in Nanjing County

  • 摘要: 近年来,中国古镇因具有悠久的历史底蕴、幽静的环境氛围与淳朴的生活气息等特点,旅游业得到迅速发展,但许多古镇旅游的发展经历了“先开发后治理”的弯路,使得古镇旅游发展陷入了瓶颈期,阻碍了古镇旅游的可持续发展。该文以南靖县云水谣古镇为例,对其古镇旅游现状进行了优势、劣势、机会和威胁分析,并在此基础上,从社会、经济、环境三个角度提出促进南靖云水谣古镇旅游的可持续发展对策。

     

    Abstract: In recent years, the tourism in China’s ancient towns has developed rapidly because of their advantages of long history, quiet environment and simple life. However, the development of many ancient towns’ tourism has experienced a detour that “develop first, and then manage”, which made the ancient town tourism fall into bottleneck and hinder their sustainable development. By taking Yunshuiyao Town in Nanjing County as an example, the strength, weakness, opportunity and threat of its present situation of tourism were analyzed. Then, based on the analysis, the countermeasures were put forward from three perspectives of society, economy and environment, thus to promote the sustainable development of tourism in Yunshuiyao Town.

     

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