Abstract:  The experience economy is a new economic model following agricultural economy, industrial economy and service economy. It is a new direction for tourism resources development by combining the experience economy with cultural tourism. From the perspective of experience economy, this paper concluded that there were some problems existed in the development process of tea cultural tourism in Mount Wuyi, such as inadequate cultural connotation and single tourism projects, etc. Then, the countermeasures were put forward including strengthening the scenic spot themes, excavating the scenic spot connotation, etc, thus to provide valuable references for the development of tea cultural tourism in Mount Wuyi.