Abstract:  From the actual situation of e-commerce development of agricultural products in Fujian, this paper described its current situation, and analyzed the problems existed in the e-commerce of agricultural products, including farmers’ lack of recognition on the e-commerce of agricultural products, the shortage of e-commerce talents of agricultural products, complex standardization channels in agricultural product industry, imperfect rural logistics system, backward e-commerce platform of agricultural products, etc.Then, the corresponding countermeasures were put forward to speed up the e-commerce development of agricultural products in Fujian, which included increasing the promotion of developing e-commerce of agricultural products, cultivating modern e-commerce talents of agricultural products, improving the interactivity of e-commerce platform and individualized service level for customers, and so on.