Abstract: By using the method of SWOT analysis, this paper analyzed the development of modern agriculture in Fujian.Then, the current situation of the development of Fujian’s modern agriculture was elaborated from four aspects of strengths, weaknesses, opportunities and challenges.Last, combining with the SWOT strategic choice matrix, the corresponding strategies for developing Fujian’s modern agriculture were put forward, thus to provide certain references for accelerating the development of modern agriculture in Fujian.