两岸茶叶国际竞争力对比分析

Comparative Analysis on the International Competitivenesses of Tea on Both Sides of the Taiwan Strait

  • 摘要: 运用TC、RCA和MS指标对比分析了两岸茶叶的国际竞争力,结果发现两岸茶叶在国际市场上的竞争力出现下降的趋势。在此基础上,提出了整合两岸茶叶生产要素、学习台湾经验,提升大陆茶叶国际知名度、加强两岸人才交流提高科技兴茶能力、利用网络营销共同开拓国际市场、共同应对贸易壁垒等对策思路。

     

    Abstract:  By using TC index, RCA index and MS index, this paper analyzed comparatively the international competitivenesses of tea between the mainland and Taiwan.The results showed that the competitivenesses of tea across the Taiwan Strait in the international market presented downward trends.On the basis of the analysis, the corresponding countermeasures were put forward which included integrating the productive factors of cross-strait tea industries, learning Taiwan’s experiences to enhance the international visibility, strengthening personnel exchanges to improve the ability of using science & technology to develop tea industries, making full use of the Internet marketing to jointly explore the international market and cope with trade barriers.

     

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