Abstract: Based on the questionnaire data of RT-Market in Fuzhou, and by using the 4Ps marketing strategy theory, this paper analyzed the current situation and existing problems of Taiwan’s agricultural products on marketing in Fujian.The results showed that the main problems for Taiwan’s agricultural products sold in Fujian included the few product varieties, high prices, low efficiency of marketing channels, single promotion means, etc.Last, this paper put forward the suggestions such as improving product positioning, lowering product prices, improving the marketing channels, enriching promotion means, etc.